Friday, 20 July 2007
Cost and price
There's a principle whereby if a thing costs more to make it costs more to buy, and, conversely, if it costs less to make it's cheaper. But not for films: we pay the same ticket price to see The Blair Witch Project as to see Pirates of the Caribbean: At World's End. That's hardly fair. Ticket prices should be adjusted to cost; 20p to see the first of these two films, £200 to see the second. That would act as a very desirable break upon the ridiculous indulgence of contemporary film-makers.