Bloggers’ ambition

They (hard, somehow, for me to say we; although ‘we’ is of course the truth of it, now) adhere to two main models. Theirs, ours, is either the ambition to write a public version of the private diary in which the world can find fascination and intimacy in the trivia of their everyday lives; or theirs-ours is the ambition to write, in effect, a twenty-first century Minima Moralia. Or perhaps a twenty-first century Negative Dialectics, although they (we) ought to have learnt by now that "nobody wants to read overlong blog entries." Time, gentlemen, gentlewomen, time! Please!