Saturday, 24 July 2010


The media (I mean: newspapers, radio and TV, the internet) are so-called because they were originally 'in the middle' (medius, medialis, 'in the middle') --in the middle, that is, between 'us' and 'reality', representing it to us. But POMO 101 teaches us that 'the media' now supplants 'reality'; news reports on media events, 'celebrity' now means only 'famous for media prominence' and so on. We may need a new word; termina, perhaps.

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